Kakutani did bring up a number of the ugly little issues that our cultural embrace of digital media tends to obscure. I'm a big fan of our remixed world, but I do worry about how creative people make a living in a world where nothing new really makes a dent. Look at how Kakutani glosses Kevin Kelly:
In a Web world where copies of books (and articles and music and other content) are cheap or free, Mr. Kelly has suggested, authors and artists could make money by selling “performances, access to the creator, personalization, add-on information” and other aspects of their work that cannot be copied. But while such schemes may work for artists who happen to be entrepreneurial, self-promoting and charismatic, Mr. Lanier says he fears that for “the vast majority of journalists, musicians, artists and filmmakers” it simply means “career oblivion.”Yeah, that's scary. But it's not just a blossoming interest in the real (or the reality TV real) that's fueling the kind of huge cultural changes Kakutain discusses. You wouldn't know it from her article, though. The ascendancy of new media (like the web, e-books, and for user-gernerated content...as unifying or fragmenting as they may be)and the eclipse of fusty old-media (like paper and ink) is something that is only partly driven by consumer interest. But it's largely driven by cold, hard economics.
It is striking that Kakutani would go on for so long about the books she's describing without mentioning that their form. Nearly every book on digital culture she mentions is available in ebook form, and the ebook editions are 10% to 65% cheaper than old-fashioned books (ironically, all those most critical of digital culture are available in Kindle format). Now, when I read Kikutani's article, the Times got to advertise to me no fewer than seven different products and services, from Lexus automobiles to Alaskan cruises to lobbying information on ethanol. The Times knows damn well that circulation isn't as big a revenue source as advertising, and as its paper business dies, it builds the brand online....pushing old media into the grave to realize profits from new media.
Can we really ignore economics and other factors in this kind of analysis? On the one hand, it's cool to read the new Malcolm Gladwell book as your zipping back and forth across the country for your job on some plane, but how much cooler will it be when you can read it on your iPad? And are your really trying to make a statement about your disdain for books when you choose one form of media over another? And the $52,000 question - are you reading the same thing when you read it one form as opposed to another? It was hard to ignore, as I checked the prices of the books and ebooks mentioned in Kikutani's article, that the old fashioned editions were described as 'hard cover with deckle edges' in several cases, a swanky, old-fangled way to make a book...and one whose texture and materiality connects it to a tradition in reading, making it a member of a family of objects - books - that have certain associations about them (what are a Kindle's material cousins? the television?)
But it's not just the ability to get things at a lower price point that drives users to digital media; media outlets gather (and trade) information about you when you use their media, finding out how long you stay on a given site, to what you link or where you come from or go to...these kinds of data are invaluable to marketers who want to be more precise about getting your number (sorry, no cruises to Alaska in my future). Sometime the embrace of the web feels more like a shotgun wedding presided over by rapacious marketing firms.
There are a lot of gifts of our age, but not all of them are given to us out of a sense of generosity and kindness. The future will likely be neither a digital utopia nor a barren reality-show wasteland, but something in between. I will be reading books sometimes and screens sometimes, writing with a pen sometimes and typing at a keyboard other times.
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